Search engine optimization (SEO) is crucial for any business looking to drive more traffic, leads, and sales online. However, the tactics that work best can vary depending on your specific industry.
For business services companies, such as marketing agencies, consulting firms, accounting practices, IT services, and more, here are 5 proven SEO strategies to improve your search visibility and rankings:
1. Optimize Your Google Business Profile
Google Business Profiles have become vitally important for local SEO. Optimizing your GBP listing with complete, accurate business info and stellar photos can drive more local traffic and map rankings.
- Fill out your bio, address, phone number, website, and other key details.
- Add high-quality interior and exterior photos to stand out.
- Include detailed service descriptions to inform local searchers.
- Encourage customer reviews to establish your reputation.
Make sure you are consistent across every channel where your brand or content shows up.
2. Prioritize Your Homepage for Core Services
Your homepage is hugely important real estate for communicating your main services, credentials, and benefits. Make sure your homepage is optimized for your core target keywords.
- Feature your primary services prominently in headlines and content.
- Include credible proof elements like customer logos, testimonials, case studies.
- Link out to detailed service pages to facilitate crawling.
- Follow an SEO content structure like H2 service names > H3 service details.
3. Create Location-Based Content
For service area businesses, create locally-focused, keyword-optimized pages that rank for searches in your geographic service locations.
- Make location-specific pages targeting “[service] [city]” like “IT services Denver”
- Craft optimized content for each page based around serving that location.
- Insert structured data to identify the geographic focus.
- Link back to location pages from non-location optimized content.
4. Host SEO-Focused Blog Content
Blogging is powerful for SEO by adding fresh, keyword-rich content to your site on a regular basis. Focus your blog on topics your clients care about.
- Interview experts in your field to create authoritative guest posts.
- Answer FAQs from customers to target informational queries.
- Blog about industry studies, news, and insights.
- Promote new blog posts through social media.
5. Build Links From Local Citation Listings
Citations (listings on directories like Yelp) help build local SEO authority. Many also allow website link additions for additional value.
- Register your business on 50+ relevant local directories.
- Include your link alongside other listing data where possible.
- Be consistent with your business name, address, and phone number.
- Focus on the most authoritative directories in your service area.
By focusing on these areas tailored to service businesses, you can execute an effective SEO game plan to gain visibility and website traffic from search engines. Track your keyword rankings and site traffic over time to measure the impact.
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