- 87% of Google users conduct local searches.
- In 2022, more than 40% of local searches involved clicks in the Google map pack.
- 46% of ALL Google searches involve users searching for local information.
Those three statistics alone show you how crucial local SEO is.
If you’re a skilled marketer, you likely already know the basics of local SEO. We assume you’ve optimized your Google Business Profile. If not, stop now and do it!
However, to truly stand out in a competitive local market, you need to employ advanced local SEO strategies.
Advanced Local SEO Strategies
Here are some advanced local SEO strategies that can help you take your local SEO game to the next level:
1. Use Local Schema Markup
Schema markup is a type of code that helps search engines better understand the content on your website. To optimize your local SEO, use local schema markup on your website to provide search engines with detailed information about your business, such as your address, phone number, and hours of operation.
2. Build Local Citations
Citations are mentions of your business’s name, address, and phone number on other websites. To improve your local SEO, build local citations on reputable directories and websites, such as Yelp and Yellow Pages.
3. Create Local Content
Creating local content can help you attract local customers and improve your local SEO. To create local content, write blog posts or create videos that are relevant to your local area and your target audience.
4. Get Backlinks from Local Websites
Backlinks from local websites can help improve your local SEO. To get backlinks from local websites, reach out to local news outlets or other websites in your area and ask if they would be willing to link to your website.
Tips for Skilled Marketers
Here are some tips for skilled marketers looking to optimize their local SEO efforts:
Monitor Your Local Listings
Monitor your local listings regularly to ensure that your business information is accurate and up-to-date. This can help prevent potential customers from being frustrated by incorrect information and can help improve your search engine rankings.
Leverage Google Analytics
Google Analytics can provide valuable insights into how customers are finding and interacting with your website. Use Google Analytics to track key metrics, such as website traffic and conversion rates, and adjust your local SEO strategy accordingly.
Master Social Media
Social media can be a powerful tool for improving your local SEO. Use social media platforms, such as Facebook and Twitter, to engage with your local community and share local content.
Stay Up-to-Date with Local SEO Trends
Local SEO is constantly evolving, so it’s important to stay up-to-date with the latest trends and best practices. Subscribe to industry blogs and attend local SEO conferences to stay informed and learn new strategies.