An analysis of more than 300 million keywords uncovered a fascinating fact. Nearly 92% of keywords used in search queries were long-tail keywords.
Long-tail keywords are longer, more specific phrases that people use when searching online. They typically have lower search volume but higher intent and conversion rates than more general keywords.
“The long tail could provide an untapped opportunity to connect with potential customers. Invest in these areas and see volumes grow.”
– Think with Google
Here are some ways you can use long-tail keywords in your SEO strategy:
Conduct Keyword Research
Start by conducting keyword research to find long-tail keywords that are relevant to your business and have a moderate search volume.
“There are plenty of inexpensive tools you can use online for keyword research, including the Google Keyword Planner, which is free,” said Paul Dughi, CEO at StrongerContent.com. “SEMrush, Ahrefs, and SpyFu are other inexpensive tools that do a great job at surfacing long-tail keywords.
Use Long-Tail Keywords in Your Content
Incorporate your long-tail keywords into your website content, including your blog posts, product descriptions, and landing pages. Use the long-tail keywords naturally in the text to avoid keyword stuffing, which can negatively impact your website’s SEO.
Optimize Your Metadata
Optimize your metadata, including your page titles, meta descriptions, and header tags, by including your long-tail keywords where appropriate. This can help search engines understand the content of your website and improve your rankings for those keywords.
Create Content Around Long-Tail Keywords
Create content specifically targeting your long-tail keywords. This can include blog posts, how-to guides, and other informative content that speaks to your audience’s needs and interests. This will not only help you rank for those specific keywords but also establish you as a thought leader in your industry.
Use Long-Tail Keywords in Your URLs
Incorporate your long-tail keywords into your URLs to help search engines understand the content of your pages. This can also make it easier for users to identify the relevance of your content.
Monitor Your Results
Monitor your search engine rankings and website traffic to determine the impact of your long-tail keyword strategy. This can help you identify areas where you need to improve and adjust your strategy accordingly.
Incorporating long-tail keywords into your SEO strategy can help you reach a more targeted audience and improve your conversion rates. By focusing on specific, relevant keywords, you can improve your website’s SEO and attract more qualified leads to your business.