News jacking is a content marketing strategy that involves leveraging trending news stories to create content that is relevant to your target audience. By piggybacking on popular news stories, you can increase your visibility, drive traffic to your website, and improve your search engine rankings.
What is News Jacking?
News jacking involves creating content that is based on current news stories, events, or trends. The goal is to create content that is relevant and timely, and that resonates with your target audience. News jacking can take many forms, including blog posts, social media updates, videos, and infographics.
How Does News Jacking Work?
News jacking works by leveraging the attention and interest generated by trending news stories. By creating content that is relevant to these stories, you can tap into this interest and drive traffic to your website.
News jacking also helps to establish your brand as an authority in your industry, and can increase your visibility and reach on social media.
Tips for Successful News Jacking
To successfully news jack a story, there are a few key tips to keep in mind:
- Stay current: Keep an eye on the news and look for stories that are relevant to your brand or industry.
- Be relevant: Your content should be directly related to the news story or trend that you are piggybacking on.
- Be timely: Create your content as soon as possible after the news story breaks to capitalize on the attention.
- Be informative: Provide your audience with valuable insights, analysis, or commentary that they can’t find elsewhere.
- Be creative: Think outside the box and come up with unique angles or perspectives on the story.
Examples of Successful News Jacking
Here are a few examples of successful news jacking campaigns:
Oreo’s Super Bowl Tweet
During the 2013 Super Bowl blackout, Oreo tweeted a clever ad that read “You can still dunk in the dark.” This tweet went viral and helped to establish Oreo as a witty and creative brand.
LEGO’s Royal Baby Set
When Prince George was born, LEGO released a limited edition royal baby set. This helped to establish LEGO as a fun and playful brand that was in touch with current events.
Dove’s #SpeakBeautiful Campaign
When the Academy Awards were criticized for their lack of diversity, Dove launched a campaign encouraging people to use positive language on social media. This campaign helped to establish Dove as a brand that cares about social issues and is committed to promoting positive body image.
Use News Jacking to Drive Traffic
News jacking can be a powerful tool for improving your SEO and driving traffic to your website. With the right strategy, news jacking can help you to achieve your marketing goals and stand out in a crowded digital landscape.
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